We think this image is quite striking. The modern-day golfers all look the same while the legends weren’t being told what to wear and look how stylish they are. We've talked before about there being so much grey in the game but you do wonder why players are dressed this way? While clothes don't make you a character they can help you stand out and who does that in the modern game?
In our opinion the 70s and early 80s were particularly strong times for golf fashion and the old photos show them off so well. When Seve came along we'd maybe not seen such a cool golfer and he would wear everything so well. He was famous for his iconic blue v-neck sweater but he would wear all sorts of colours. As kids we would wear brands like Slazenger and Lyle & Scott because of some of the great players and you wonder how many of today’s youngsters are led by the big names in the game?
The players from yesteryear made golf cool. Some of us of a certain age will have watched players like Lee Trevino talking all the way through his shot, even on the Sunday of an Open, and you would never forget being so entertained. The current players can be so formulaic, they will all have caps and some might have half a dozen logos just on their shirt alone. We've talked about the danger of looking like a walking billboard and, while it might bring in a lot of money, it's not the best look.
Now we see players’ scripting at the start of the week and you wonder who is genuinely interested by that? We all like a nice piece of clothing but do we really look forward to what a player is going to be wearing on a Friday? And it’s made worse that you could almost guarantee there will be one day of blue, one grey and maybe one black or white. The players that we see in the bottom half of this image were inspiring and they helped make golf to be colourful and creative whereas today it looks mechanical and metronomic.
We’re really trying hard to make the sport cool. A lot of the time you'll only know that once you’ve tried it, we’d like to take away the initial barrier of dressing so sombrely when you're really, aside from the odd archaic rule, playing a sport where you can wear whatever you want.