Golf is our obsession. It's our thing. It's why our brand exists. We are a game changer. We are bold and brave and we dare to be different. Golf is full of stars but our golf stars are the golf addicts who get up at dawn to 'hit it hard'.

We love the game for the cameraderie, enjoyment and rejuvenating experiences as we navigate our way through every round. For us, the most important thing, above all else, is to enjoy the game.

Our clothing functions on all the same levels as other golf brands. We have our own fabrics designed and tested specifically to perform to allow you to 'enjoy the game'.

However we believe technical performance is not enough, you need style as well. Your clothing is a form of self expression and our mentality is that you should make the effort to play the great game in your own style...otherwise what's the point.

In this game style does matter.