We believe golf is a lifestyle and what better garment for this limited edition collection than sweatshirts, now a menswear staple. The sweatshirt was invented in 1926 by a American Footballer called Benjamin Russell who went on to create a brand called Russell Athletic which is famous for their sweatshirts. Footballers back then used to play in wool sweaters which was constantly itchy. Russell recognised that a change need to be made, leading him to move the fabric to cotton jersey. The "sweat" aspect comes from its origins on the football field.
The sweatshirt is still a very comfortable garment for both sports and lifestyle, perfect for our Masters sweatshirts.
It could be the hottest ticket in sports, certainly the hottest in golf that’s for sure! When we started to consider doing a limited edition collection for the up and coming Masters, we did some research to find some inspiration that is a little more interesting than the usual stuff. We discovered some wonderful old images of Masters Badges that were used to gain entry to the event over the years. These are now very much prized possessions by those lucky enough to have one.