Saving Time and Freight
From design concept through to production, the lead time has been reduced to an amazing 20 days from around 100+. By using the most up to date technology of fabric printing we send designs straight to our manufacturing partners where they produce a digital "strike off" of our print. Any amendments are made 'digitally' and the confirmed shared with our design team. No need to print fabrics and courier them saving both time and reducing the environment impact through transport.
Reducing waste and over production
Over production is a ‘sustainability’ issue for the clothing industry as there are always styles that sell faster than others. The slow styles tend to only move once put into a sale situation. In the meantime there is a scramble to bring in more styles mid season to maintain weekly sales levels. Most factories are set up for volume production and this ‘production monster’ needs to be kept fed or the price/volume equation doesn’t work. Our factory have turned this on its head by creating a flexible, short runs production system
The move away from Volume production
We estimate rather than having two distinct seasons we will have new products every six weeks or so. This will mean if you see a polo shirt you like you are best to buy it when you see it as it may not be there when you come back.